Make that today
Belch & Belch, An IMCP - 6th Ed.
Chaps 2,3,4,12,13, 14 , 17 and 19
____________________________________________
cancel the previous, as it is now finals time.
Monday, March 19, 2012
Wednesday, March 7, 2012
Saturday, February 4, 2012
AdBlitz (in collusion with Sunderlal)
Going Green is all about Sustainability
Colour is a
vital constituent of life. It aids us in sensing, judging, and understanding
the difference among things. Shades and hues are defining characteristics for
most things, especially things natural – things predominantly green (and blue,
but that’s overwhelmingly large).
If we could
define our economic entities by the colours of their practices rather than the
colours of their logos, what fraction of the resultant spectrum would be green?
Assuming, of course, that green is the colour assigned to sustainable
organizations, zero-waste systems, and environmentally viable practices.
Our entry
envisages such a world, by depicting the major causes of environmental crisis –
industrialization, deforestation and profiteering. These dark shades should find
ways to turn more than one shade greener.
As the
saying goes, “The best way to change is to understand the need for that change.”
·
The graphic depicts the major causes of environmental
crisis – industrialisation, deforestation, and profiteering.
·
‘Any color you want, as long as its green’
...industrialisation, deforestation and profiteering may represent different
shades of black, brown (and whatever).....are all possible if enough ‘green’
measures are undertaken to offset the effect
·
Example – people in rural areas require firewood for
daily sustenance, industrialisation and urbanisation fuel the economy...create
jobs....progress (and survival) willnot be curbed at the expense of ecology (a
simple case of incentive)
·
The idea behind the Ad is that any and all eco
friendly initiates can be successful only if they are sustainable and
practical. (Take a cue from freakonomics.....its a game of incentives...donot
expect organisations to go green on their own initiative... given the
incentives businesses will spend time and energy doing the right thing!!)
Thursday, January 5, 2012
Rant submitted for Corporate Roadies Round 1
Cor-roadies
Why shouldn’t Corporate Roadies be
cor-roadies? We, I am sure, will be a bunch of Mad Men out to emulate the
corrosive behaviors I see (and scoff at) on TV. In this day and age, there IS a
god, contrary to what Nietzsche said about there being none – our god is social
media.
I am ubermensch; I am the light at
the end of the tunnel that you will see but never reach. Those who attempt to
follow me will lose their ways – my path fades behind me faster than footprints
on the beach.
I lead the way in this day and age
where you don’t HAVE to be crazy to survive, but it helps. C’mon, can our
generation get any crazier over social media than substituting “characters”
with “words” and setting Twitter’s limit as the submission guideline for a
post-graduate, open-for-all event? Whacky is as whacky do, and whacky ain’t
playin’ ball no mo’. Peace out, mon amis.
Treatise - submission for Round 1
'Good-advice'
legislation: Are companies and regulators deciding what is best for the
consumer?
FOR
The law is the ethical minimum,
and where inordinately large sums of money are involved, sometimes barely so.
The disinclination of the lawmakers to ensure that every firm’s public information
and communication acknowledges potentially harmful effects of corporate produce
– cigarettes are only the tip of the iceberg – is fuelled by lobbying that
takes place under the table. Large corporations, for the overwhelmingly
majority, have the odious track record of not giving two hoots about consumer
health and wellness – unless the business model is based on it: the healthcare
sector, pharma companies and diet supplement firms come to mind.
Yet even these supposedly-under-the-Hippocratic-oath
entities follow subversive tactics at the Medical Representative level to push
their products – regardless of effectiveness – over the competitor’s. Who
loses? The consumer. The government either hides behind the facade of dealing
with other, ‘bigger’ problems – corruption in bureaucracy, sliding economic
indicators, political upheavals – while ignoring corporate fraud till it either
bursts its own seams under its own weight, as with the Satyam and 2G spectrum
scandals, or disappears unnoticed into the safety of the past.
Ralph Nader was oppressed and
targeted by the dominant automobile companies of the US of A when he outed
their utter disregard of drivers’ as well as pedestrians’ safety.
Whistleblowers are a rare breed because people are aware of the trauma large
corporations can cause an individual and his/her family. It is as if the very
basic tenet of democracy – the freedom to contribute for the betterment of the
society as a whole – has been bought, bit by bit and legislation by legislation,
by companies who have only monetary profit as their motive and capturing market
share as their goal.
As the Walrus in Through The Looking Glass says, "The
time has come, To talk of many things: …” – it has come, indeed, to make regulations
and those who make them more aware of their responsibility.
From Grandma's Home
From 4Ps Business & Marketing, 16 Dec – 12 Jan
issue
GST
“How
To Reinvent A Brand”, Tim Calkins, Clinical Professor of Marketing, KSM:
Definition of
“brand” at NU’s Kellogg School of Management: a set of associations linked to a
name, mark or symbol associated with a product or service. Brands are
long-lasting assets. Times requiring “reinventing/repositioning” brands: change
in technology, competitive pressures, etc. Four things to focus on while
planning the repositioning:
i. Realistically evaluate the situation
[understand what people actually think about the brand, not the desired
position, then identify desired
positioning; current – desired state = gap; 2 dimensions suggested – target
(who buys the brand) and meaning (associations and benefits of the brand);
choose 1 dimension (first) to address since that is easier; consider new brand
if gap is too large]
ii. Engage the organization [front-line
employees]
iii. Create visibility [paid advertising
and promotions; PR; social media]
iv. Set reasonable expectations [for
short-term sales and profits, promos; loss of non-core customers shouldn’t set
alarms ringing]
From Business Today, 8 Jan issue [20th
Anniversary Issue]
Sasha Mirchandani: India Angel Network,
Ojas Ventures, Blume Ventures, Kae Capital, Nexus, Helion, Sequoia India, IDG
India.
Bob Dylan: The Times They’re A-Changin’
“Sunrise
Industry”, K R Balasubramanyam:
-
only MW-scale plants are eligible for govt subsidy
- 4
to 7 kWh/sq.m. daily; conversion rate: 1/8
-
current cost: ` 10 crore/MW
-
captive solar plants
-
IHS Emerging Energy Research
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