Going Green is all about Sustainability
Colour is a
vital constituent of life. It aids us in sensing, judging, and understanding
the difference among things. Shades and hues are defining characteristics for
most things, especially things natural – things predominantly green (and blue,
but that’s overwhelmingly large).
If we could
define our economic entities by the colours of their practices rather than the
colours of their logos, what fraction of the resultant spectrum would be green?
Assuming, of course, that green is the colour assigned to sustainable
organizations, zero-waste systems, and environmentally viable practices.
Our entry
envisages such a world, by depicting the major causes of environmental crisis –
industrialization, deforestation and profiteering. These dark shades should find
ways to turn more than one shade greener.
As the
saying goes, “The best way to change is to understand the need for that change.”
·
The graphic depicts the major causes of environmental
crisis – industrialisation, deforestation, and profiteering.
·
‘Any color you want, as long as its green’
...industrialisation, deforestation and profiteering may represent different
shades of black, brown (and whatever).....are all possible if enough ‘green’
measures are undertaken to offset the effect
·
Example – people in rural areas require firewood for
daily sustenance, industrialisation and urbanisation fuel the economy...create
jobs....progress (and survival) willnot be curbed at the expense of ecology (a
simple case of incentive)
·
The idea behind the Ad is that any and all eco
friendly initiates can be successful only if they are sustainable and
practical. (Take a cue from freakonomics.....its a game of incentives...donot
expect organisations to go green on their own initiative... given the
incentives businesses will spend time and energy doing the right thing!!)
